John Guaspari’s instructive and amusing fable about “Quality” has been a favorite in the business world since it was first published in As it points out what. The secret to the success of I Know It When I See It lies in its stylish delivery of a JOHN GUASPARI is vice president of Rath & Strong, Inc., and has written two. The following is a short summary of this great fable, unfortunately not available in print and relatively not known. The book was written by John.

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Long before entering the world of consulting, he began his professional career as an aerospace engineer and then went on to hold corporate positions in such widely varying functions as marketing, customer support, quality, leadership development, and organizational knwo.

Sign In Register Help Cart. He’s also authored seven best-selling training videos and hundreds of articles and columns.

Like new; no internal markings; has only lost its Brand New shine. Goodreads is the world’s largest site for readers with whenn 50 million reviews.

Anita Tahiri rated it liked it Apr 08, Oct 18, Joseph Cognard rated it it was amazing. Nobody was assuming any responsibility for quality. How could the clients still say that the quality was not good? Maybe the quality could be improved bu catching the manufacturing mistakes as soon as they occur.


I Know It When I See It: A Modern Fable About Quality by John Guaspari

Very Good in Very Good dust jacket Edition: The second conclusion was that Try Harder, Do Better was not the answer and the same for more inspections. Purchased from Sale Table at local book retailer all new books.

Stefani rated it liked it Oct 27, But there was one nugget worth remembering. Callaghan Books South Published: Dot Com Liquidators Condition: Very Good dust jacket.

Who is in a better position to figure out. The story shows how businesspeople who pay close attention to what kind of quality their customers want The secret to the success of I Know It When I See It lies in its stylish delivery of a serious theme.

DJ improved with new, clear Brodart mylar cover.

Their competition was just imitating their products without being able to match the innovation, design and genius of the Punctuation Inc. He did some market research by checking if clients buy in stores Punctuation Inc. These companies and their products would be popular for a while but disappear eventually leaving Punctuation Inc.


Dan Adams rated it really liked it Mar 02, In order to do this, lots of product inspections would be needed and lots of new workers to be hired inspectors.

I Know It When I See It by Guaspari, John

Used – Very Good. Carlson rated it really liked it May 23, No trivia or quizzes yet. Marc Medley rated it liked it Oct 03, The only thing that more inspections did was to increase the number of defects. Visit our Beautiful Books page and find lovely books for kids, photography lovers and more.

Feb 06, Andrew Waring rated it it was ok. Tst rated it really liked it May 30, Books purchased before 11am EST normally shipped same day. Aug 07, Condition: Kenneth Blanchard, co-author of The One Minute Manager said “Anyone who reads it without coming to a significant– almost gut level– understanding of what quality really is ought to get a one minute reprimand.